Issue #1:
I thought you might be interested to know that my company has moved swiftly towards creating a million dollar empire selling through Kindle.
I can’t give you too many details because the plan is still in its infant stages but… a good amount of time and money has been invested in order to make this happen, and there will be a lot more coming.
Because $1 million in Kindle sales a year is a RECURRING, HANDS-OFF, $1 mil. That’s the real reason to do Kindle.
With Kindle ebooks, you are creating ASSETS. And the traffic is BUILT IN.
Now, I’m kind of going about this backwards because the other day I wrote a quick email to you about a sweet Kindle “cover creator” that just came out.
This one —> http://david-eisner.com/adwatcher/tracker.php?t=419
And if you’re not into Kindle, then why would you need that? Well, you wouldn’t. And that did occur to me.
But maybe you’d like to learn something about Kindle and how to prosper from the opportunity… I get that.
So as you might imagine, I’ve been scouring the internet for the BEST plan of action out there. I wanted to become extremely knowledgable before I started investing a ton in this HUGE shift in my business.
Here’s one that I found that is helping me tremendously:
http://david-eisner.com/adwatcher/tracker.php?t=420
Is it the only Kindle training you will ever need? Maybe, but probably not. But it will get you started with ALL the basics and many advanced techniques and strategies.
I do believe you can go through this course, take action, and make a lot of money from it. Else I wouldn’t be following the guy’s advice myself!
It’s the details that you will need more training on… maybe. And I’ll be writing about those in a future issue (maybe tomorrow – no promises!). For now, check this out.
I like a lot about this course. For one, it’s smart advice. Two, it’s very thorough. Three, Geoff responds to customer questions INSANELY fast and personally! This was a real good find and buy on my part. 
The are more things I like, such as the various media Geoff teaches through… but I’ll let you find it out for yourself…
—
For now (for fun!), if you’re interested in the numbers I’m looking at… check this out…
1309 Kindle books sold per day @ $2.99 = $1,000,000 a year. ($2.093 profit per book)
With 100 Kindle books out, all you would need to do is average 13 copies per book sold per day. Average!
TELL ME THAT’S NOT POSSIBLE! I dare you.
I’m going on this journey. Want to come with?
Best,
David
Issue #2:
Sure, any good book is probably going to get good reviews.
So writing quality content is key. But content only gets you so far. You should be marketing for reviews as well, because they don’t always come fast just because you have great content.
*Side note on content… guys, stay away from PLR for Kindle. There are limited uses for PLR as it is, especially if unedited. But for Kindle, I think you’re just asking for it to be a waste of your time (when they reject your book).
Besides, don’t you want to be putting out fresh, valuable content… how about YOUR content?
Well, I’ll be honest, I’m using a ghostwriter for some of my stuff – a couple of them. But that doesn’t mean I’m just creating BS content. We are actually reading and editing our books, if you can believe it.
*I’m also writing my own books on topics I’m interested and “knowledgable” about.
Anyway, I’ll talk about content outsourcing later. For now, let’s talk about reviews…
Sam England and his Kindle crew released this video that I found really helpful that shows tactics for getting reviews. Some ninja stuff in here. All white hat though. Resource #1 for the day:
http://david-eisner.com/adwatcher/tracker.php?t=421
The stuff they suggest is easy and can be outsourced to an inexpensive Philippino (or any worker). There’s already so much to do to have a really good, successful book (so I enjoy having the help).
Sam England, Rob Howard, and Bill Platt have created A LOT of Kindle products. You’ll see what I mean when they offer you like 9 extra Kindle products as a bonus. I’ve looked at some of these and they are solid.
They just came out with something new though… and it is about niche research.
Quite honestly, it was basic for me, though I learned a couple new tricks. But I gave it to my assistant and it was REALLY helpful for her.
*One of the things that made me “perk up” was a comment about keyword density in books. This is something to look out for.
Keep in mind though, I am an experienced marketer and I’ve done a lot of keyword research. You may not have, in which case I recommend looking at this Resource #2 for the day:
http://david-eisner.com/adwatcher/tracker.php?t=422
I’ll probably take a couple days off from writing about Kindle… but I’ll come back with a “Issue #3″ soon. We still have to talk about outsourcing.
Best,
David
Issue #3:
It’s really weird and awesome how stuff works out sometimes…
If you read my weekend newsletters about Kindle (Issues 1 and 2), you know I mentioned creating books by outsourcing them and that I would “get to that.” It’s maybe the most crucial part of success with this… the missing link, if you will.
Well, Rachel Rofe just released the course I WANTED to tell you about, but I couldn’t, because it wasn’t available. Then I learned today that it was launching. Nice timing, huh?
See, when I was at the Warrior Event in Raleigh, Rachel was speaking on Kindle. I was GLUED to her presentation. And when it was done, I was that guy obnoxiously asking 1,000 questions.
At the event, she offered her course, with templates and legal forms and everything for $97. THAT WEEK, I hired a new assistant, bought Rachel’s course, and had go through the whole thing.
Now, I gave my assistant a lot of Kindle stuff to watch. But she reported to me that Rachel’s was by far the easiest to watch and understand and was the highest quality. I definitely agree.
Not only that, the info and resources she has given us has saved us a TON of time. For example, where to find the cheapest, fastest, and highest trained content writers. AND the ad templates that attract them.
I mean, we are getting HUNDREDS of requests to write 5,000 word books for $200 from these sources (revealed in Rachel’s course). Maybe if we dropped that down to $50, we’d get less responses… but we’d still get them! That is dirt cheap, y’all!
Anyway, I happily paid $97 for this course.
It’s now being sold for… $7.
Uh, need I say more?
OK, fine. Click this link and buy it. It’s a no-brainer.
http://david-eisner.com/adwatcher/tracker.php?t=423
Best,
David
