So I’m going to post the results of some solo ads that I bought for a recent webinar campaign. The webinar was scheduled for a Friday and all of the 12 solos were set up to be sent within the 48-72 hours before the webinar started.
Go here if you’re curious what the squeeze page was: http://david-eisner.com/mobileappgr/webinar.html
I’m happy to say, that besides one person who came up about 80 clicks short, everybody delivered on time. This is a HUGE leap forward in the world of solo ads. If I had ran this same campaign 6 months ago, I would probably have to be chasing some vendors down right now.
Here are the results. Please read the explanation below it for important notes.
First, the columns. Here they are in order: Unique clicks, opt ins, total cost, cost per lead, cost per click, conversion rate.
I would like to point out something very important. I estimate my conversion tracker to be about 80% accurate. That means that while those who are #1 and #2 might actually be switched. For example, Randy might actually have given better results than Igor. But it’s highly unlikely that Kevin gave better results than Randy because the inaccuracy of the conversion tracker will not account for that big of a variance.
So the most important metric, in terms of performance is the cost per lead one. #1 and #2 are Igor and Randy. In last and 2nd to last are Kevin ($1.53) and Peter ($1.48). In defense of Kevin and Peter, and those who didn’t “perform” as well as others, each list responds differently to each individual offer. If I bought the exact same solos but sent them to a different page, it would probably turn out differently. Though I will mention, from my experience, and also shown here, the age of people’s lists seems to be a factor in conversions.
As I write this, I notice I made a mistake in the cost per click section. Jesse, though delivering me a FAST and SOLID 3361 clicks (and being a pleasure to work with), did not deliver the lowest cost per click. Not surprisingly, that was Randy and Igor. But in all fairness, I bought 1000 clicks from Randy and he delivered me 1764. I bought 500 clicks from Igor and he delivered me 967. Of course their efficiency numbers are going to better than everybody else’s. But in the end, that’s what they delivered. I just wouldn’t COUNT on that happening if you buy from them. You’re really only guaranteed what you pay for. Thanks to both of those guys for going above and beyond. Jason, Jesse, and Heimir also went significantly over their guaranteed amounts.
In the last column, conversions, Steve was the winner and that is not an uncommon occurrence. This has happened before. It seems as though Steve’s list actually takes his recommendations. But he did come up short on clicks and promptly notified me and promised to tack them onto a later solo which I know he will follow through on.
I want to thank all the vendors who participated in this campaign. It was a glorious success!
